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Takers is a prediction market industry colloquialism for the market participants that swiftly fill buy and sell orders, thus removing liquidity from the marketplace. Conversely, makers are the market participants viewed as liquidity providers and professional or sharp money.

“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”

If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.

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The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

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What death blow exactly? Short term nominal U.S. dollar interest rates will be negative within precisely 4 weeks.This is because Janet Yellen, now Secretary of the Debt, has now begun the process of dumping $929 billion directly into the U.S. banking system by the end of March. This is in addition to the $1.9 trillion “stimulus” bill and $1,400 checks to every American about to get through in a matter of weeks.

This process of dumping nearly $1 trillion into the U.S. banking system has already begun. How is it going to work? There is currently a $1.5 trillion short term bill hamster wheel that the U.S. Treasury has been running on like a crazed mouse since April. They issue about $1.5 trillion in short term paper every month and pay it back with about the same in new short term issuance. They have about $1.6 trillion stuck in their bank account at the Federal Reserve, and that money is now coming out to pay down that hamster wheel. The issuance of new short term paper is slowing down. All this new money is going to stuff banks so full of short term cash that they will be forced to slam it into the existing supply of short term paper to such an extent that the rates are going to go negative, nominally. Nobody knows how deeply, but it’s definitely coming, probably in the next few days.

Below is the graph of 1-month rates from CNBC. They are about to cross the zero boundary.